It may be evident from my fanvidding activities, but I'm a fan of trailers. There has been more than a few occasions when the trailer has been better than the movie it is advertising. So what makes trailers so great?
Obviously the editing is a big part of it. Creating a truncated narrative without giving too much away (which many people rightfully complain the trailers often fail at), creating interest by showing off the exciting bits (usually out of context), giving an understanding of what the movie is about, working in the mood of the film. If this is done well, audiences will come running.
For me, what makes a trailer great is the music:
The mixture of instrumental and popular music in the last trailer adds an intense amount of drama to this trailer, making it almost better than the film itself. Both examples I gave here pulled me straight to the theater.
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